Chief executives from Comscore, VideoAmp, Nielsen, and iSpot discussed the industry's state and future at a recent CIMM summit. VideoAmp claims to provide measurement for 98% of the TV landscape, emphasizing the rapid pace of change in the industry.
"We've had decades of homogeneity and no innovation. Now there's competition; dollars are driving the innovation the industry needs," said Peter Liguori of VideoAmp, hinting at the impact of increased competition on driving advancements.
#tv-ad-buying #measurement-standards #competition-in-the-industry #innovation-in-measurement #streaming-and-connected-tv
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