Most customer discovery articles are tied to startups. Sometimes, I get asked, 'I work at an established, mature company, so how does this apply to me?' As it turns out, it applies a lot!
As a product manager, you should ALWAYS make it a point to be gathering data about your customers. One of the worst habits you can form in product management is assuming that you know what is best solely based on your past experience.
I find that the road less traveled is often the one that involves talking to customers consistently. I don't mean to say that the conversations aren't happening - in many cases they are, but they don't incorporate the three skills I listed above.
#customer-discovery #product-management #market-transition #customer-data-gathering #empathy-in-business
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