Kirby Ferguson highlights how social media algorithms, by focusing on our established interests, create a digital echo chamber that stifles creativity.
Ferguson argues that while data analysis seeks patterns and indicators of convergence, this very convergence can limit our exposure to diverse ideas.
The impact of algorithms on our daily experiences can lead to a narrow worldview, suggesting a need for broader engagement with different perspectives.
Ultimately, Ferguson calls into question whether algorithm-driven content truly serves our creative impulses or merely reinforces familiar patterns.
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