A new survey by Salesforce reveals that 61% of Singapore consumers believe companies are reckless with customer data. This distrust stems from increasing data mishandling and breaches.
Consumers in Singapore expect companies to deliver consistent interactions and reduce touchpoints when utilizing their data. 75% demand coherent experiences across departments, reflecting higher expectations.
The rise of data mishandling and awareness of breaches leads 86% of Singaporeans to distrust organizations managing their identity data, significantly impacting their willingness to share personal information.
Following ransomware attacks affecting over 690,000 individuals, Singapore’s Personal Data Protection Commission issued undertakings, highlighting organizational inadequacies in implementing security measures and enforcing data protection laws.
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