On January 28, 2025, the Dallas Cowboys announced Brian Schottenheimer as their new head coach. Michael Irvin criticized the hiring, comparing the Cowboys’ rigid approach to failed companies like Blockbuster and Sears-Roebuck, which did not adapt to changing times. Irvin believes the team could have benefitted from a coach like Deion Sanders, who better connects with the younger generation. He also questioned whether the players would respect Schottenheimer's authority, expressing hope that his doubts would prove unfounded, citing his experience and championship success as a basis for concern about the decision.
Empires do fall, Sears and Roebuck used to own everything but they wouldn't take all of their items out of that little book and put it on the internet.
If we're gonna pass down the great history of a great franchise to keep it alive, forever, even years beyond you. You gotta have connectivity.
How can [Schottenheimer] bring discipline to these guys when these guys say dude we put you in that seat.
I hope to pray I am wrong, I hope I'm wrong, but I've got too many championships to believe I'm wrong.
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