"Live Nation advertised deceptively low ticket prices that did not include mandatory fees until the very last second. From 2015 until May 2025, Live Nation hid the true price of tickets, revealing the full price only on the checkout page where the amount of costly mandatory fees were disclosed for the first time, after consumers had already invested time and effort in the purchase."
"The D.C. Attorney General's Office revealed three major red flags that showed the company had misled customers in violation of consumer protection laws. Each one represents a different kind of dark pattern, a genre of UX designed to manipulate consumer decisions online."
Live Nation, Ticketmaster's parent company, will pay $9.9 million to settle allegations of misleading customers about ticket prices and charging deceptive fees. The D.C. Attorney General's Office conducted a consumer protection investigation revealing that Live Nation hid mandatory fees until the checkout page. A total of $8.9 million is expected to be returned to customers in D.C. This settlement is separate from a federal antitrust lawsuit that found Live Nation has maintained a harmful monopoly over large venues in the U.S.
Read at Fast Company
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