In 2018, Thanos was added to Fortnite to promote Avengers: Infinity War, after directors Joe and Anthony Russo convinced Epic Games to include him. Despite initial resistance from Epic, a lengthy discussion led to Thanos's integration, redefining collaborations between gaming and pop culture. This significant move opened the door for various characters, including John Wick and Darth Vader, to appear in Fortnite. The success of this integration continues with other iconic characters being added for special events, showcasing the evolving landscape of gaming collaborations.
Originally it was like, 'No, we are not interested in putting outside characters into Fortnite.' And Joe and Anthony got together and had a phone call with Donald.
It was supposed to be a half-hour call, but five-and-a-half hours later, they were still talking about it. And Donald basically changed his mind.
After that, the world exploded about what kind of integrations you could have between film and TV and games.
Once Thanos paved the way for outside characters to appear in Fortnite, it opened the floodgates.
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