"With increasing interest in tokenized real world assets, WisdomTree Connect opens up additional business-to-business (B2B) and business-to-business-to-consumer (B2B2C) opportunities for WisdomTree to provide access to digital funds to on-chain firms without leaving the ecosystem," Will Peck, head of digital assets at WisdomTree, said in a statement. This highlights the platform's role in bridging traditional finance and DeFi.
"The platform will complement the New York-based company's recently launched retail-facing digital app, WisdomTree Prime, to offer complementary digital assets solutions across the entire customer spectrum," the company stated. This illustrates the comprehensive strategy WisdomTree is adopting in the digital asset space.
The platform will start by using the Ethereum blockchain for tokenization, and investors can purchase fund tokens with dollars or the USDC stablecoin. This indicates a clear pathway for integrating traditional investments with digital platforms.
The asset manager said that the platform solves a key obstacle in the integration of traditional and decentralized finance (DeFi) in that it allows crypto-native institutions to purchase traditional financial products such as money market funds through yield-generating products using the blockchain. This emphasizes how WisdomTree Connect serves as a bridge between two financial worlds.
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