Amid growing economic anxieties, Netflix maintains its position in the streaming market, asserting that economic headwinds haven't impacted its forecasts or subscriber retention. During a recent earnings call, co-CEO Greg Peters highlighted the companyâs affordability, especially with its new ad-supported tier at $7.99. An UBS report supports its competitive stance by revealing Netflix's economical viewership costs, making it cheaper than traditional TV. Increased engagement is also noted, with a 5% rise in viewership hours for popular titles, contributing to a positive outlook for Netflix shares.
Historically, in tougher economies, home entertainment value is really important to consumer households, and Netflix is a tremendous value in absolute terms - and certainly in competitive terms.
In terms of cost per hour of viewership, Netflix is cheaper than its peers. Ad-free subscribers pay 39 cents an hour, and ad-supported subscribers pay a mere 18 cents.
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