The financial system is moving on-chain: How Coinbase is bridging traditional banking and crypto utility with Max Branzburg - Tearsheet
Briefly

Blockchain technology is bridging traditional finance with the digital asset ecosystem, enabling decentralized finance (DeFi) to become more user-friendly. A notable advancement is the capacity to borrow against crypto assets without selling, thus unlocking liquidity while retaining exposure to their value. Coinbase's launch of a product allowing quick borrowing against Bitcoin reflects this innovation. The article features insights from Max Branzburg, Vice President of Product at Coinbase, highlighting the advantages of on-chain financial services, which include speed, lower fees, and the ability to minimize intermediaries, positioning them as superior to traditional systems.
"We're really trying to disrupt what the traditional financial system offers today, and that's one of the reasons that we're building on chain, and we think that the whole financial system is really moving on chain. One of the powerful features of on-chain financial services is that they are instant and they're very cheap."
"The ability to leverage crypto assets without selling them unlocks liquidity while maintaining exposure to potential appreciation, making it accessible to everyday users."
Read at Tearsheet
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