The Bitcoin Popularity Index (BPI) serves as the first comprehensive search study designed to measure the global reach and impact of Bitcoin through Google queries.
While the USA leads with 14,432,650 monthly queries, Brazil follows with 12,400,260, showcasing the strong interest in Bitcoin in Western countries.
The BPI indicates that Western countries generally exhibit higher Bitcoin engagement, with an average score of 3,720 compared to just 1,250 in non-Western countries.
South Africa has the lowest BPI score among continents, correlating with its low internet penetration of 40%, demonstrating a gap in Bitcoin interest.
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