"In a post on X, the restaurant chain said all Bitcoin-denominated sales continue to flow into its Strategic Bitcoin Reserve (SBR), which it describes as a self-sustaining system designed to boost restaurant performance while expanding its BTC holdings. "Our self-sustaining system - improving food quality that grows same-store sales that then grow the SBR - is transforming the chain via financial technology," the company wrote."
"Steak 'n Shake began accepting BTC payments across U.S. locations in May 2025 using the Lightning Network, positioning the rollout as both a cost-cutting measure and a way to attract younger, crypto-native customers. The company previously said it saves roughly 50% on processing fees when customers pay with BTC instead of traditional card networks. According to the company, same-store sales rose more than 10% in the second quarter of 2025 following the BTC payments rollout, a performance it has partially attributed to engagement from the Bitcoin community."
"Beyond payments and treasury strategy, Steak 'n Shake has expanded its BTC integration into employee compensation. Earlier this month, the chain announced a "Bitcoin bonus" for hourly employees, paying $0.21 per hour worked in BTC using infrastructure provided by BTC services firm Fold. The bonus vests over two years, with a full-time employee earning roughly $436 annually in BTC at current rates."
Steak 'n Shake increased its Bitcoin exposure by an additional $5 million in notional value, following a $10 million expansion earlier in January. All Bitcoin-denominated sales flow into a Strategic Bitcoin Reserve (SBR) designed to boost restaurant performance while expanding BTC holdings through a self-sustaining loop of improved food quality and same-store sales. The chain began accepting BTC payments via the Lightning Network in May 2025, reducing processing fees by roughly 50% and coinciding with more than 10% same-store sales growth in Q2 2025. Bitcoin integration also includes employee bonuses, vesting compensation, and BTC-themed marketing while excluding alternative cryptocurrencies.
Read at Bitcoin Magazine
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