Nikita Sachdev, the CEO of a leading Web3 communications agency, reflects on the evolution of marketing in this dynamic sector since 2017. Initially associated with hacks and scams, digital currencies transitioned from niche gaming communities to mainstream platforms like TikTok and Instagram. Key milestones include the introduction of NFTs and the involvement of major brands like Nike, signaling broader acceptance. As the landscape became saturated with hype and celebrity endorsements, skepticism regarding the legitimacy of projects increased, emphasizing the need for adaptable marketing tactics in a fast-paced environment.
Web3 marketing now thrives on mainstream platforms like TikTok and Instagram, highlighting its substantial growth and acceptance in a short time.
In the early days, digital currency was often associated with scams, but as mainstream awareness grew, advertising strategies adapted to connect with audiences.
The evolution of Web3 from niche communities to mainstream brands illustrates a critical transition that opened up opportunities for digital currency growth.
The industry's hype-driven phase included celebrity endorsements which sparked both enthusiasm and skepticism about the legitimacy of various ventures.
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