The article discusses the contrasting strategies of meme-stablecoins and Tether (USDT) in the stablecoin market. While meme-stablecoins focused on regulation and partnerships with banks, resulting in regulatory approval but low adoption, Tether emphasized actual market needs and usage. This strategic choice allowed Tether to become a crucial player in global trade, showcasing that understanding market demands can lead to success, where attempting to please everyone fails. The author concludes that the future of stablecoins lies in usefulness rather than compliance.
"Meme-stablecoins were beloved by regulators but unused by masses, while USDT became trusted by global markets and essential to global trade."
"Tether's strategy focused on actual adoption and serving the unbanked, which made it indispensable in the market."
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