FOMO was a significant driver for young Indian investors like Kanishk K. during the COVID-19 lockdown in 2021. Influenced by social media, particularly on Instagram and Reddit, many began investing amid market euphoria. Individual investors, including Saloni Puj and Ishan Shah, witnessed initial success but were ultimately tied to the volatile market when the euphoria bubble burst in September 2024, leading to corrections after months of unrealistic gains. This highlights both the allure and the risks faced by novice investors in contemporary trading environments.
I didn't want to miss out on this the way people were making money. That, I would say, is the first thing that got me into the market.
The market was doing so well it felt anyone who was making any money was making it in the markets.
I knew that the market [was] in a euphoria stage, I was very aware of the bubble that was happening.
I kept up with the market trends, especially on Reddit... and in the beginning, everything was doing great.
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