The 'Hi Mum' scam is a disturbing new trend where fraudsters impersonate family members, primarily using WhatsApp. This scam has already swindled victims out of nearly half a million pounds in 2025. Criminals initiate the scam by sending a message claiming to be a locked-out family member needing urgent financial help. To enhance credibility, some use AI technology to mimic voices of the victims' relatives, making the request seem genuine. The strategy isn't limited to children but can involve friends or parents, showcasing how scammers exploit publicly available information for their schemes.
In the so-called 'Hi Mum' scam, criminals impersonate a family member to trick their victims into sending them money, using realistic AI voice technology.
Fraudsters can copy any voice found online to create convincing voice notes, targeting family members and prompting them to transfer money under false pretenses.
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