Fold has introduced a Bitcoin Gift Card, aiming to integrate Bitcoin into the $300 billion U.S. retail gift card market. This product enables consumers to buy Bitcoin easily through retail channels, redeemable via the Fold app. CEO Will Reeves emphasized the accessibility of Bitcoin through everyday shopping experiences. The gift card will first appear on the Fold website, then expand to major retailers, supported by a partnership with Totus, covering over 150,000 points of sale. This innovation taps into the growing interest in alternative assets in retail, following successful sales of items like gold.
Once you buy that gift card, you can give it to someone or use it yourself. You open the Fold app, and your bitcoin appears.
We're now talking about Bitcoin gift cards on sale on the racks of the largest retailers in the country. You can pick up Bitcoin at the checkout line.
In our announcement, we reference one of our partners who has direct distribution into all primary retailers in the country.
The gift card, a white Bitcoin 'B,' adorned by vibrant orange, taps into the retail market's demand for alternative assets.
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