"A video has surfaced showing Coinbase CEO Brian Armstrong rehearsing a pitch in 2012, years before the company became the largest Bitcoin exchange in the U.S. In the recording, Armstrong lays out a simple argument: Bitcoin is a digital currency that can move money instantly anywhere in the world. But it's hard to use. Tools were clunky, backups were tricky, and users could easily lose their funds."
"It's safe to say that Armstrong's idea was a success. More than a decade later, Coinbase is the top U.S. exchange, handling billions in Bitcoin transactions and shaping how Americans interact with digital assets. That scrappy 2012 rehearsal captures the first hints of a company that would grow into a crypto powerhouse. Just yesterday, Armstrong sat beside BlackRock CEO Larry Fink and said that all major U.S. banks that ignore stablecoins risk being "left behind.""
Brian Armstrong rehearsed a short 2012 pitch describing Bitcoin as a fast, global digital currency that remained difficult for average users due to clunky tools, risky backups, and easy fund loss. Coinbase aimed to act as a hosted wallet allowing access from any device without security or backup worries. Armstrong compared the service to iTunes, reported rapid early user growth and $65,000 in Bitcoin payments within five weeks, and addressed fees and competition. Over the following decade Coinbase became the leading U.S. Bitcoin exchange and engaged with major financial institutions on stablecoins, custody, and trading.
Read at Bitcoin Magazine
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