Greg Herbruck, CEO of Herbruck's Poultry Ranch, faced a critical decision as 6.5 million birds needed culling due to an avian flu outbreak. The emotional burden on his team was profound, leading to distress and sleepless nights. Utilizing strategies from the previous avian flu outbreak, including immediate culling and stringent biosecurity measures, the farm attempted to contain the virus. Despite these efforts, the current outbreak has escalated with a rising number of human cases, heightening concerns for public health and exacerbating the stress on workers and the industry.
The mental toll on our team of dealing with that many dead chickens is just, I mean, you can't imagine it.
The last six months have accelerated my concern, which was already high.
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