Miracle Whip, launched by Kraft in 1933, revolutionized the concept of salad dressing in America from its earlier association with mayonnaise. In the 1950s, Miracle Whip was considered synonymous with salad dressing, owing to its popularity and branding. Its sweet and tangy flavor, distinct from mayonnaise, made it a versatile ingredient, especially during the Great Depression when it offered a cost-effective alternative. Despite its waning popularity today, historic cookbooks showcase its importance in 20th-century American cooking, reflecting the evolution of taste preferences and culinary trends.
Miracle Whip, launched in 1933, transformed salad dressing from a generic mayonnaise-based term into a beloved American condiment that became a staple ingredient in recipes.
Unlike mayonnaise, Miracle Whip features a sweeter profile due to added sugar and spices, making it a popular choice for cheap meals and sandwiches during tough economic times.
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