Cassie Yeung, a TikTok personality and author, has popularized the ribbon salad trend, transforming simple ingredients like carrots into visually striking dishes. Her viral carrot ribbon salad features long carrot strands combined with garlic, green onions, and a flavorful dressing of rice wine vinegar and sesame oil. Despite her initial hesitation about the recipe's simplicity, Yeung's creativity sparked widespread interest, leading to millions of views and numerous adaptations by other creators. The trend reflects a growing desire for refreshing and playful summer salads that are easy to prepare and visually appealing.
"I just didn't think that this was going to be something that blew up," Yeung says. She was initially inspired by carrots from the farmers market..."
"But it makes [the virality] so much more exciting because it's such a simple ingredient," she says.
Yeung believes her salad's virality is due in part to the accessibility of carrots, and in part to the presentation. "It's just really playful," Yeung says.
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