Instantly Improve The Taste Of Store-Bought Rotisserie Chicken With A Little Seasoning Trick - Tasting Table

"It's the tried-and-true shortcut we've been utilizing for years now, saving us time and time again from a lackluster feast. Unfortunately, grocery store rotisserie chicken can only do so much, and occasionally, you wind up with flavorless meat. Change this sad ending with just a quick twist in the routine, starting simply by adding dry rub to your store-bought chicken."

"In the world of BBQ food, a dry rub is downright essential. This blend of various spices, herbs, and other seasonings is rubbed directly onto the meat before you cook it. And just in case you were curious, yes, there's a difference between a dry rub and a marinade. Whereas the latter's primary role is to tenderize, a dry rub mainly adds flavor, which is exactly what your rotisserie chicken needs most."

"In an interview with Tasting Table on the most delicious ways to elevate store-bought rotisserie chicken, chef and restaurant owner Fanila Roshan of Mimi's Kabob in Maryland described this upgrade as giving the meat "a smoky, spicy depth while enhancing its aroma and color." Brought to life by the oven heat, these notes form a depth that could almost pass the chicken for some good old homemade food, all at once both gourmet and heartwarming."

Store-bought rotisserie chicken saves time but can sometimes be bland. Applying a dry rub imparts concentrated flavors and forms a crispy, seasoned crust on the meat. A dry rub consists of spices, herbs, and seasonings that are rubbed directly onto the surface rather than used as a liquid. Unlike a marinade that primarily tenderizes, a dry rub primarily enhances flavor, aroma, and color. Heat from the oven or reheating process activates the rub's aromatics and caramelization, producing smoky, spicy, and caramelized notes that give the chicken a homemade, gourmet taste.

Read at Tasting Table