Mad Coffee, launched on June 25 by Genecis Bioindustries, introduces innovative instant coffee solutions with its "MadCups," which combine convenience with sustainability. Each cup contains powdered coffee designed to make 7- to 10-ounce drinks in just 3 seconds. Backed by major investors like Amazon, the product features commercial compostable packaging, although the aluminum layer may not be recyclable. Utilizing LyoExtract technology, Mad Coffee processes coffee through careful brewing and vacuum drying to create fine crystals, offering a unique barista-quality experience for users across North America, enhancing the growing craft instant coffee market.
"Every pod delivers a perfectly portioned, barista-level experience with zero guesswork," Mad Coffee Founder and CEO Luna Yu asserted. This innovation revolutionizes coffee preparation.
Mad Coffee combines convenience with sustainability, as its biodegradable pods offer an instant coffee experience without the environmental burden of traditional packaging.
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