"I started seeing the possibilities of what you can do with coffee. I think a lot of people are in coffee because they believe in it."
"The human connection and the relationships we have with the farmers is the best part of the work."
"It's really important that we're empowering farmers and they can negotiate their prices."
Mike Mamo, initially uninterested in coffee, joined his family's Ethiopian coffee business, Addis Exporter, after injuries ended his running career. He embraced the coffee industry, discovering its potential to positively impact farmers. As managing director, Mamo oversees operations and emphasizes quality and traceability in coffee production. He values the relationships with farmers, highlighting the importance of empowering them to negotiate prices and improve their livelihoods through direct trade.
Read at Daily Coffee News by Roast Magazine
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