The rise of the Irish 'matcha girlie': 'I was just trying to wean off my coffee consumption, and now I'm obsessed'
Briefly

Clóda Scanlon, a lifestyle content creator, discovered matcha after experiencing anxiety from coffee. She began experimenting with flavored syrups and plant milks to enjoy this powdered green tea's flavor.
The rise in popularity of matcha as a coffee alternative can be attributed to its perceived health benefits, including potential anxiety reduction and a unique flavor profile that appeals to many.
Read at Independent
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