"Coffee was back then, it was cheap, and was bitter, and it was all we had. That's what instant coffee represents for me—nostalgia and simplicity."
"If artisan coffee has shrugged the label of indulgence, instant coffee brings me back to a place that was more egalitarian, fairer, and humbler."
"The people who live in the countries from which the coffee comes from drink freeze-dried coffee that people in the West look down on. But if it's good enough for them, it's good enough for us."
"When I feel the slow drip of that instant coffee, I am reminded of a different time, where everyday rituals carried a profound sense of belonging."
Collection
[
|
...
]