Starbucks, originally a single coffeehouse in Seattle, transformed into a global brand under Howard Schultz's leadership, especially in the 1990s. The company's international expansion began with Japan in 1996, followed by Europe and China. By 1999, Starbucks boasted over 2,290 stores, a drastic increase from just 84 in 1990. Additionally, the introduction of the Frappuccino in 1995 marked a significant shift in its product offerings, appealing to a broader audience and enhancing the brand's popularity as a social venue for coffee lovers.
In 1995, Starbucks launched the Frappuccino, which not only captured the coffee culture's essence but also transformed the chain's menu into a diversified beverage powerhouse.
Howard Schultz's vision of creating a coffee-centric community turned Starbucks into not just a place to get coffee, but a social hub for millions worldwide.
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