Starbucks says it has cracked its comeback. The COO, charged with executing the strategy, explains what's coming next.

"chief operations officer Mike Grams spoke with Business Insider about the next phase of Starbucks' revitalization effort. "We're in this stage of 'Back to Starbucks' and moving toward creating the best of Starbucks," Grams said. "We've got a really vibrant culture that's fueling the 'Back to Starbucks' journey, and you marry that with the existing way people feel about Starbucks, both with customers and partners, and it's really exciting.""

"Starbucks' comeback is gaining momentum, with the company posting its first comparable transaction growth in the US in eight quarters on Wednesday - but reversing slumping sales was just phase one. Now, leadership says it's time to begin a new chapter. Ahead of Thursday's Investor Day presentation, in which the company outlined its strategic plan through fiscal 2028, chief operations officer Mike Grams spoke with Business Insider about the next phase of Starbucks' revitalization effort."

"Two analysts told Business Insider ahead of investor day that they're watching for clearer, multi-year financial targets, more detail on how cost savings will materialize, and tangible examples of how Starbucks' investments - from store remodels to staffing changes - will ultimately rebuild margins. Without that clarity, they said, enthusiasm about the company's cultural reset may not be enough to sustain investor confidence."

Starbucks posted its first comparable transaction growth in the US in eight quarters, marking an initial reversal of slumping sales. Leadership frames the next phase as 'Back to Starbucks,' aiming to move toward creating the best of Starbucks through a cultural renewal and strategic investments. About 200 coffeehouse redesigns are complete, featuring digital menu boards, warmer decor, and cushy seating; remodels cost roughly $150,000 each and are completed mostly overnight, with a target of over 1,000 remodels by fiscal year end. Analysts seek clearer multi-year financial targets, detailed cost-savings plans, and evidence that investments will rebuild margins and sustain investor confidence.

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