""We're uplifting more than 1,000 coffeehouses over the next year, blending our global heritage with local relevance to create spaces that are immersive, inclusive, and deeply human," said Dawn Clark, Starbucks senior vice president of coffeehouse design and concepts, in a statement to CNBC. Starbucks A new "uplifted" Starbucks in Union Square, New York City. The new spaces have less glare, more outlets, and more comfortable seating. The new designs are meant to "encourage customers to stay longer, connect more, and return often," Clark added."
"Niccol said the company has invested $500 million in its Green Apron Service initiatives, which include more hours for employees, larger staff, and new technology in stores. The company's ambitious goal is to provide the "world's greatest customer experience," Niccol says. The coffee giant is committed to filling 90% of retail leadership roles internally and expanding Assistant Store Manager roles, which has led to "record-low turnover, record-high shift completion, [and] more consistent hours.""
Starbucks plans to renovate 1,000 coffeehouses by the end of 2026 to reinforce its role as a 'third place' for customers. Each uplift will cost about $150,000 and will not require store closures during work. New designs emphasize reduced glare, additional outlets, more comfortable seating, and local relevance to encourage longer stays and repeat visits. Renovations begin in New York and Southern California. Starbucks has invested $500 million in Green Apron Service initiatives, increasing employee hours, staff levels, and in-store technology. The company aims to fill 90% of retail leadership roles internally and expand assistant manager positions, yielding lower turnover and more consistent hours.
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