Starbucks is asking workers to move to Nashville. It's not going well

"Starbucks is investing $100 million into this expansion and plans to staff the new office with thousands of workers within the next five years."

"The company has apparently struggled to convince existing employees to move: Bloomberg reports that in March, the 100-person sourcing team at Starbucks was given the option to either relocate with a pay cut, or give up their jobs."

"Starbucks has also tried to persuade other employees to move with financial incentives—from stock grants worth tens of thousands of dollars to a $2,000 travel stipend for anyone entertaining the offer who wanted to visit Nashville."

"We are excited about this phase of growth for our talent and the company... We're committed to communicating as decisions are made in the next couple of months and will keep you updated."

Starbucks is investing $100 million to establish a new office in Nashville, targeting 2,000 employees over five years. The company aims to relocate some teams from Seattle, particularly in tech roles. However, efforts to persuade current employees to move have been met with resistance, impacting morale. Employees were offered relocation options with pay cuts, financial incentives, and travel stipends, but enthusiasm has been low. Starbucks leadership acknowledges potential concerns but remains committed to transparent communication during this transition.

Read at Fast Company