"In each conversation, two truths emerged: First, Starbucks is a beloved brand with wonderful people. We are woven into the fabric of people's lives and the communities we serve. Second, there's a shared sense that we have drifted from our core. We have an opportunity to make the store experience better for our partners and, in turn, for our customers,"
"Our stores have always been more than a place to get a drink. They've been a gathering space, a community center where conversations are sparked, friendships form, and everyone is greeted by a welcoming barista. A visit to Starbucks is about connection and joy, and of course great coffee,"
After about 15 months of pandemic lockdowns, many customers relied on drive-thru and pickup and reduced café use as workspaces, causing emotional reactions on return. Company leadership plans to revive stores as community gathering spaces that function as a third place alongside home and work. Listening tours with customers and employees revealed that the brand remains beloved but had drifted from its core. Leadership intends to improve the store experience for partners and customers, emphasizing connection, joy, and quality coffee. The founder's presence at a leadership event signaled support for the direction.
Read at Columbus Ledger-Enquirer
Unable to calculate read time
Collection
[
|
...
]