"For the past hour and a half, some 14,000 Starbucks store managers have been streaming into the Thomas & Mack Center on the campus of the University of Nevada, Las Vegas, filling the arena. Even though it's only noon on this June day, the music is pumping and people are dancing under purple lights. Some start a wave, which ripples through the crowd. In just a few hours, they'll sample the company's new 1971 Roast from their seats,"
"Lil Jon's "Get Low" rumbles through the arena as Niccol makes his way past the crowd, shaking hands and posing for selfies like he's running for office. Soon, he takes the stage to loud applause and quickly begins laying out his vision for returning the company to its 2010s heyday, when Starbucks's stores were known as comforting coffeehouses and its stock was on a steady climb."
About 14,000 Starbucks store managers attended a three-day Leadership Experience at the Thomas & Mack Center in Las Vegas, sampling the company's new 1971 Roast and experiencing music and staged entertainment. The event marked Starbucks' first Leadership Experience since 2019. CEO Brian Niccol gave his first major address since taking the role, interacting with employees and outlining a Back to Starbucks plan aimed at restoring the brand's 2010s coffeehouse identity and growth. Niccol has presented this plan to investors and analysts and now emphasized to employees that future success depends on their work, while major responsibility also rests on his shoulders.
Read at Fast Company
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