Bulletproof coffee, popularized by Dave Asprey in 2009, has evolved into a trend representing a high-fat coffee drink designed to enhance performance. The drink's origins stem from an adventurous experience in Tibet, where Asprey was inspired by yak butter tea. Despite being marketed for its health benefits, including weight loss and cognitive enhancement, many healthcare professionals criticized its claims as exaggerated. Asprey himself emphasizes a focus on achieving high performance over health, indicating that the drink aligns with a low-carb, high-fat ketogenic lifestyle, rather than conventional health narratives.
Bulletproof coffee was created as part of the low-carb, high-fat keto diet. It is marketed to promote increased energy and cognitive ability.
Asprey claims that since starting his day with the concoction, he's lost 100 pounds and boosted his IQ without exercise.
I don't care about health. Everyone wants health. I want high performance - which is an altered state that means I'm three standard deviations away from normal.
Bulletproof gained criticism from healthcare professionals early on, indicating a gap between its marketed benefits and actual health claims.
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