His Multimillion-Dollar Business Revived Espresso Martinis | Entrepreneur
Briefly

"It's a coffee liqueur that actually tastes like coffee, not like sickly sweet fake things you're probably imagining when someone says Kahlua or Tia Maria or those other brands."
"We are coffee-obsessed in Australia. It's like a religion. It's a point of national identity."
Read at Entrepreneur
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