"Look, I have no interest in celebrity-endorsed products. I'll use my own judgement and instincts to decide what I want to buy, thank you very much. The whole thing is a con; buying something thing a celebrity also owns is hardly going to turn me into said celebrity, is it? Of course not. Don't be ridiculous. Buying the same pen as Barack Obama isn't going to turn me into Barack Obama."
"(Image credit: Technivorm) Speaking of the latter, today I learned that Ms. Paltrow swears by the same coffee machine as me. According to Real Homes, she's a big fan of Technivorm's Moccamaster KBGV Select. I'm a big fan of Technivorm's Moccamaster KBGV Select too. I've written about it on this very website more than once. But I would like to make it clear that my patronage of said excellent coffee maker was in no way influenced by the Sliding Doors star."
Some consumers reject celebrity endorsements and prefer to rely on personal judgement and instincts when deciding purchases. The purchase of items owned by celebrities is seen as unlikely to confer celebrity status. Examples include choosing Coke over Pepsi, indifference to celebrity sports endorsements, and dismissal of celebrity-preferred accessories. Gwyneth Paltrow is identified as a devoted user of the Technivorm Moccamaster KBGV Select coffee maker. Another individual also favors the same Moccamaster model and reports purchasing it at full price rather than waiting for a Prime Day discount that lowered its price from $359 to $314.
Read at Creative Bloq
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