Dutch Bros shares declined 8.99% in the last month and 25.56% since February's peak despite an annual increase of 64.38%. The company reported Q1 EPS of 14 cents, surpassing expectations of 10 cents, and achieved a revenue growth of 29% year-over-year. It opened 30 new stores, reaching 1,000 locations, with a target of 2,029 stores by 2029. Dutch Bros employs a fortressing expansion strategy to compete with industry giants Starbucks and Dunkin, which have thousands of stores.
Dutch Bros reported EPS of 14 cents in Q1, beating expectations of 10 cents, with revenue increasing 29% year-over-year, fueled by location growth and productivity.
With a goal of 2,029 shops by 2029, Dutch Bros opened 30 new locations in Q1, including its 1,000th store in Orlando, Florida.
Despite a recent decline in stock prices, Dutch Bros shares are still up 64.38% over the past year, though they have dropped 25.56% since their peak in February.
Dutch Bros employs a 'fortressing' strategy, rapidly expanding in existing markets to increase mind share and operational efficiency compared to larger competitors like Starbucks and Dunkin.
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