Luckin Coffee has launched its first U.S. stores in New York City, aiming to capture market share from Starbucks. The chain has achieved significant success in China, surpassing Starbucks in sales and locations in 2023. Luckin's technology-driven retail model enables cashless operations and orders solely through its app, focusing on speed and convenience. While its beverage offerings mirror those of Dutch Bros., they are priced approximately 30% lower than Starbucks. The inspiration for this model draws from ride-hailing services, reflecting a unique approach in the American coffee shop landscape.
Luckin Coffee operates without cashiers at most locations, using its mobile app exclusively for orders, prioritizing convenience and speed instead of human interaction.
In the U.S. market, Luckin Coffee offers a range of beverages comparable to Dutch Bros. but typically at prices 30% lower than Starbucks alternatives.
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