""It started as a coffee cart in Williamsburg and snowballed, becoming this thing that was much bigger than they ever thought it might become," Lavender says."
""I think it was a good moment for them to stop, reflect, and try to reestablish who they are.""
Blank Street launched in 2020 as a single coffee cart in Williamsburg and expanded to more than 90 locations globally in five years. The brand now emphasizes matcha beverages, which reportedly generate over half of sales and include flavors like strawberry shortcake, blueberry, and cookies-and-cream. Wolff Olins created a subtle rebrand featuring a new logo inspired by the original cart, custom type, and a stronger green palette while retaining a neutral aesthetic. Blank Street operates in multiple U.S. and U.K. cities, has a valuation near $500 million, and annual revenue around $149 million, with plans to expand into Los Angeles.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]