The article explores a viral TikTok trend where Diet Coke is humorously referred to as a 'fridge cigarette' as a nod to its refreshing and nostalgic qualities. TikTok user @reallyrachelreno pointed out this comparison, sparking a conversation about how different sodas relate to cigarettes. The trend highlights a cultural shift among Gen Z, who find joy in moments of soda enjoyment as replacements for traditional smoke breaks. Coca-Cola capitalizes on nostalgia without overt marketing, maintaining its leading position in the market.
...Gen Z's version of the smoke break is the 'Diet Coke break.' On TikTok, Diet Coke 'recipes' go viral... making Diet Coke culturally significant without any effort from Coca-Cola.
According to her analysis... Diet Coke equals Parliaments, regular Coke equals Marlboro Reds, and Coke Zero equals American Spirits... any other diet soda equals menthol.
The term 'crispy' is used to describe Diet Coke chilled to perfection—bonus points if served with pebbled ice and a lemon wedge.
Coca-Cola has held onto its position as the number one soda in the U.S. by tapping into nostalgia... what captures the sweet nostalgia of summer better than a crisp can of Diet Coke?
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