Hotel minibars have historically been associated with mediocre choices and inflated prices, but many hotels are revitalizing them with curated selections of quality beverages. This change is driven by modern, savvy travelers who expect more from their in-room options. Now, some hotels include bar tools and even sommelier-selected wines, creating a mini beverage experience that entices guests to venture to other hotel bars. Michael Scribner from Downtown Los Angeles Proper highlights the minibar as a preview to the broader beverage program, aimed at piquing guests' interest.
"Having curated selections in the minibar acts as an effective snapshot into our expansive beverage program," says Michael Scribner, beverage director at Downtown Los Angeles Proper.
"In this day and age, a good minibar is also non-negotiable. Today's guests are drink-savvy and well-traveled."
When the minibar first appeared in 1975, it designed to enhance guest convenience, which spiked hotel sales dramatically, revealing its potential as a business opportunity.
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