To make the bitter compound palatable, the Brits combined their daily supplement with sugar and water, in a mix that the Schweppes company would eventually go on to label 'Indian Tonic Water.' Obviously, the addition of gin helped the medicine go down in a far more delightful way.
In 2023, the Distilled Spirits Council of the United States found that close to 9 million cases of gin were sold in the U.S., generating more than $1 billion in revenue for distillers.
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