The article explores the deep historical ties between Jose Cuervo's tequila brand and significant events in Mexican history, particularly its independence from Spain and the Mexican Revolution. Ted Genoways, in his new book 'Tequila Wars,' highlights Cuervo's legacy and contributions to the tequila industry. It details the evolution of tequila from its indigenous roots, influenced by Spanish colonization, which introduced double distillation techniques, transforming it into the complex beverage known today. The name 'tequila' itself originated from its distribution point, Tequila, Jalisco, rather than its initial name, vino mezcal.
The Indigenous people were fermenting agave and creating drinks from that and also may have been doing some form of single distillation.
Tequila was not the intended name for the actual drink, it was first called vino mezcal or wine mezcal.
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