Shaquille O'Neal is partnering with BeatBox Beverages to introduce BeatBox Blueberry Lemonade, a new ready-to-drink beverage launching in March. This unique combination of blueberry and lemonade is crafted to embody O'Neal's energetic spirit, featuring 11.1% ABV, low sugars, and sustainable packaging. O'Neal's enthusiasm for music and live events merged with his investment in BeatBox aims to elevate the brand's fun and community-centric ethos. The packaging showcases playful elements that reflect his DJ persona, ensuring the product resonates with fans and party-goers alike.
“Shaquille O'Neal is everything BeatBox stands for as a company. At our core, we both care deeply about bringing people together and creating fun and memorable moments,” said Brad Schultz, Co-Founder & CMO at BeatBox.
“He loved that BeatBox was bringing the party to the alcohol industry, so O'Neal decided to invest in BeatBox and together, create an exclusive flavor.”
“From the start, Shaq recognized that BeatBox is more than a drink - it's a party movement. His passion for music, sports, entertainment and live events make this partnership a perfect fit.”
“The packaging brings the energy of Shaq's personality to life. Playful doodles of lemons, lightning bolts, blueberries, and a DJ turntable, pay homage to O'Neal's music moniker DJ Diesel.”
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