Food and drinks have become central to fashion culture, with fashion houses increasingly emphasizing show-stopping beverages. Prada appointed Remy Savage as its first in-house mixologist. Savage is known for Bauhaus-inspired cocktails at A Bar with Shapes for a Name in East London, along with Bar Nouveau in Paris and Bar Abstract in Lyon, each featuring compact spaces and strong visual identity. His approach centers on creativity, playfulness, and sharp design, supported by bar teams that function like collectives with uniforms designed by Savage and collaborations with local designers and artists. His drinks combine cerebral flavor ideas with fun, including tea-based Martinis, eucalyptus-spiked Margaritas, and crystal-clear cocktails served over handmade ice blocks with trapped iridescent cubes. He does not see himself as particularly fashionable, despite a strong personal style and interest in philosophy.
"Savage doesn't consider himself "a particularly fashionable person". (Though I'd say he has a very strong sense of style - he makes a lot of his own clothes and on the day we speak he's wearing a fragrance he based on the French aperitif fine à leau; "grapes, a litle bit of leather; a little patchouli, fig leaf - very cognac, with the wetness of the cellar."). So the Prada approach came as a surprise. But when he discovered Miuccia Prada was a fellow philosophy student, he was intrigued."
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