The martini, a classic cocktail, has regained popularity due to bartenders' creative experiments and a shift in consumer preferences towards personalization. Despite its retro connotations, venues like Bar Planet in Sydney signify a renewal of interest, showcasing various interpretations of the drink beyond its traditional form. Drinkers now enjoy the freedom to customize their martinis, leading to an evolution in cocktail culture from strict adherence to recipes to personalized experiences, enhancing their connection with the drink and its history.
The classic cocktail has long been associated with suave, retro characters such as James Bond and Mad Men's Roger Sterling, indicating its cultural significance.
In recent years, drinkers have realized that the martini's classic form is endlessly riffable, allowing for various personal interpretations of the drink.
The cocktail renaissance has shifted from prescriptivism to personalized experiences, allowing consumers to experiment and create their unique versions of cocktails.
Blackmore believes drinkers now feel a sense of ownership over their martini orders, contributing to its resurgence in popularity.
Collection
[
|
...
]