Crystal Light Enters the Ready-to-Drink Cocktail Market with Vodka Refreshers | stupidDOPE
Briefly

Crystal Light is making a significant transition from its historic presence in powdered drink mixes to entering the ready-to-drink cocktail market with its vodka refreshers. The newly launched Crystal Light Vodka Refreshers contain 3.8% ABV, zero sugar, and only 77 calories per can, presenting a healthier cocktail option. Available in Wild Strawberry and Lemonade flavors, these drinks cater to the growing demand for low-calorie, sugar-free alcoholic beverages, positioning Crystal Light as a pioneer in its category to adapt to health-conscious drinking trends.
The launch of Crystal Light Vodka Refreshers marks the brand's notable shift from powdered drink mixes to ready-to-drink cocktails, catering to health-conscious consumers.
With its zero sugar, 77 calorie profile and ABV of 3.8%, Crystal Light Vodka Refreshers aims to satisfy the growing demand for better-for-you alcoholic beverages.
The introduction of this RTD option is a strategic evolution for Crystal Light, which has been a popular mixer and now offers a ready-to-drink alternative.
Crystal Light Vodka Refreshers presents a unique, flavorful option for those seeking convenience and taste without the high calories typical of traditional cocktails.
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