The article explores how traditional perceptions of masculinity influence drink choices, showcasing how men often avoid 'girly' drinks and prefer beverages served in masculine-style glasses. Bartenders across the U.S. share their experiences, indicating that many men feel compelled to conform to gender norms in their drink orders. This tendency reveals a broader psychology of consumption, where identity and societal standards coexist. Generational influences, including cultural references like The Rat Pack and James Bond, further shape these drink preferences among men, emphasizing the intersection of beverage choices and gender identity.
I think men are so much more sensitive to having their identity threatened, says Liv deHainault, bartender at Maxwells Trading in Chicago's Fulton Market neighborhood.
Some argue it's a generational thing-equating martinis and champagne cocktails with The Rat Pack or cocksure secret agent, James Bond.
Collection
[
|
...
]