Robert "Bobby" Lozoff, a prominent figure in bartending history, passed away on April 14 at the age of 77. Notably known for co-creating the tequila sunrise at the Trident restaurant in Sausalito during the 1970s, Lozoff's legacy extended beyond bartending. After relocating to Hawaii, he transitioned into the tech industry, reflecting his versatile career. Lozoff's famous drink gained popularity through stories in notable publications and its association with rock icons like the Rolling Stones, highlighting his longstanding impact on cocktail culture.
Mick Jagger came up to the bar and asked for a margarita. I asked him, 'How about a tequila sunrise?' And the rest is history.
(Bobby and Billy) had some wild times and they sure made a lot of money. At first, I didn't believe the Rolling Stones story, but there it is; it's true.
Keith Richards himself dubbed the Stones' 1972 tour the 'cocaine and tequila sunrise tour,' capturing a pivotal moment in rock history.
The story of his and Billy Rice's tequila sunrise... has become a bar culture phenomenon, reported in publications such as National Geographic Assignment and the Daily Beast.
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