Distilleries across the country are opening craft-focused bars with thoughtful menus and talent to run them, blurring the traditional lines between spirits and cocktails.
Bars like Barr Hill Distillery offer a mix of straight liquors and cocktail options, focusing on reconnecting cocktail culture with agriculture through their offerings.
Opening bars is a way for distilleries to engage consumers, offering them various ways to interact with their brand beyond just tours, ranging from classic drinks to more adventurous cocktails.
Great Jones Distilling Co. in Manhattan became the first legal whiskey distillery in the city since Prohibition, emphasizing the trend of distilleries expanding into the bar experience.
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