"We've spent the best part of the last two decades in bars. As the founders of London Cocktail Week and now The Pinnacle Guide, it's our profession, no in fact it's our duty, to be amongst the first through the door of the newest opening, be ahead of the latest cocktail trends, and to be connected with the movers and shakers (quite literally) of the hospitality industry."
"We were once referred to by a dear friend of ours as "booze-fuelled fairy godmothers". We really really laughed at the time but actually, if we think about it carefully, despite spending much of our time in one bar or another (or certainly talking or writing about one bar or another) we're actually not particularly booze-fuelled. Sure, we do love a crisp, wet vodka martini. Absolutely, we like a cold glass of aggressively sparkling brut Champagne."
"Bars are about SO. MUCH. MORE. It's the buzzy ambiance that simply can't be recreated at home. It's the soft lighting and beautiful sweeping bar counter, the great music that doesn't show up on your own Spotify playlists. The banter with the bartender, the "can we take your coat" hospitality, or the equally friendly "yep, we've seen you, you're so welcome here" nod you receive in a different (but still wonderful) sort of place."
Founders of London Cocktail Week and The Pinnacle Guide have spent nearly two decades living in bars and prioritizing being first to new openings, staying ahead of cocktail trends, and maintaining hospitality industry connections. Despite a playful reputation as "booze-fuelled fairy godmothers", the focus is not primarily on drinking; there is enjoyment of a crisp vodka martini, sparkling brut Champagne, and painstakingly crafted cocktails. Bars are treasured for buzzy ambience, soft lighting, sweeping counters, curated music, bartender banter, welcoming hospitality, thoughtful furniture and design, chances to meet people, favorite seats, and the thrill of new venues.
Read at London On The Inside
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